160 Include These Two Letters to Make Your Prospecting Emails More Effective

It is proven that the most read–and sometime the only read–part of direct mail is the PS.

You can and should use it in your prospecting emails as well.

And there are some techniques that can make your PS more memorable and personal. You’ll hear what those are, along with the simple process for putting together your own effective email.

Hear the Quote of the Day at [5:11].

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