071 GUEST: Trial Attorney Sales Secrets, with Jess Lorona

Trial attorneys need to be master influencers, and “sell” in many different ways and situations.

Today’s guest is a prominent, experienced litigator who shares some of his sales success secrets as they relate to interacting with clients, jurors, opposing attorneys, and judges.

You’ll be able to adapt these ideas and methods to your own interactions and sales situations.

Listen to the Quote of the Day at [30:20]

 

Jess Lorona

Jess Lorona is is a partner at Lorona Mead in Phoenix, and has been practicing law for over 32 years. He is also a Judge Pro Tem for the City of Phoenix Municipal Court, and several other county and Indian tribal court systems. He’s a faculty member of the Arizona College of Trial Advocacy, and is a frequent lecturer in Arizona and other states on the topics of ethics, professionalism, and trial advocacy. Jess also appeared in ABC’s five-part documentary series on the legal system, “State v.”