086 Calling Their Baby Ugly is Not a Good Prospecting Approach

Some salespeople use the “Your Baby is Ugly” approach. It directly tells the prospect that they have a problem, or are doing something wrong.

And it should be avoided.

You’ll hear how I received this approach in an email, why it should be avoided, and how you can actually use a more subtle, nuanced approach to help them reach the conclusion on their own that they have a problem.

Hear the Quote of the Day at [6:06]

Get the Smart Calling book here.

Hear Episode 3, “The Cold is Dead, But Not the Calling.”