086 Calling Their Baby Ugly is Not a Good Prospecting Approach
Some salespeople use the “Your Baby is Ugly” approach. It directly tells the prospect that they have a problem, or are doing something wrong.
And it should be avoided.
You’ll hear how I received this approach in an email, why it should be avoided, and how you can actually use a more subtle, nuanced approach to help them reach the conclusion on their own that they have a problem.
Hear the Quote of the Day at [6:06]