222 A Conversational Alternative to a Tired Objection Rebuttal
As Art found out on a sales call he received, the tired, old, scripted “Feel-Felt-Found” technique is still being taught and used.
While the psychology behind it is sound, when it is used verbatim it usually sounds salesy and goofy.
Art shares a way to use a version of it, conversationally, and effectively, that you can easily modify.
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