227 A Template for Responding to “What’s this in Reference to?”

Most salespeople get the question, “What’s this in reference to?” from assistants, or others who protect the time of the boss.

The response either gets you screened out, or in.

Here’s a simple template you can use to create a response that piques curiosity, stirs emotion, and gets you in.


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  • Jason says:

    Great message Art, love it!

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